About Us

Ya Sabes Official was founded by Paul Martinez from Phoenix, Arizona in 2022. Paul first heard the phrase “ya sabes” as a kid – it was a phrase his grandmother (who raised him) used frequently! Paul didn’t know Spanish at the time, but knew if his grandmother used it, she was expressing her agreement of whatever subject! Paul never realized how impactful that phrase would mean in his life, he used it in everyday life, so much so he decided to make a brand of the saying “ya sabes” in memory of his beloved grandmother.

For those that don’t know what “ya sabes” means, it is a Spanish saying, that google translates to “you know,” which is an expression of agreement. That phrase can be used in every aspect of life and can be used by anyone, Spanish speaking or not – if you want to express your agreement, just say “ya sabes!”

The Co-Founder of Ya Sabes Official is Tony Hernandez from Avondale, Arizona. Tony is a successful business owner, car enthusiast, and family man was intrigued by Paul’s idea of starting a “ya sabes” brand. He told Paul he wanted to build the brand with him, and that he had the same passion for the phrase he has heard and used his entire life.

Tony, like Paul, came from humble beginnings.  They both worked long and hard and sacrificed much for their family with the goal of providing them with what a younger Paul and Tony only dreamed about – a solid foundation for their future. 

Paul and Tony accomplished that and are excited to start this brand – one they believe in and want to share with the world.  The passion and desire is simple, but they know they need a “super team” to accomplish that goal!

We will highlight our amazing team in blogs and on our website.  Many of our team members have similar backgrounds, and we’re Paul and Tony are proud to have them on the journey!

We invite you to join us, support us, and enjoy this journey with us. We guarantee you will enjoy the ride!!

Ya sabes!